浅析广告创意在品牌形象策划中的作用

广告创意作为联系商品和消费者之间的桥梁,在品牌形象的塑造和推广策划中担负着举足轻重的作用,成为使品牌资产延伸、发展的筹码,成为必不可少的商业品牌营销推广利器。

The advertising creative is not only used as the bridge between the goods and the customers,but also hold the balance in the shape of brand image and the plan of extension. It also becomes the counter of the extension and development of the brand assests, the edge tool of the necessary commerical brand marketing.