国际金融危机对我国旅游业的影响及对策研究

China's Tourism:Impact of the Global Financial Crisis and Countermeasures to Take

本文运用旅游需求收入弹性原理和旅游需求价格弹性原理分析了国际金融危机对我国三大旅游市场的影响。认为金融危机势必造成我国入境旅游客源锐减,出境旅游人数激增以及国内旅游市场疲软。由此,提出要通过发挥政府的主导作用、加强对港澳台市场促销、旅游业上下游企业齐心协力"抱团过冬"以及鼓励实力雄厚的旅游企业跨国经营的相应对策,力求将金融危机对我国旅游业的负面影响降到最低限度。

This paper analyzes the impact of the global financial crisis on China＇s three major tourism markets by employing the principle of income elasticity of demand as well as the principle of price elasticity of demand for tourism and points out that such crisis will result in a sharp decline of the number of inbound tourists and tremendous increase in that of outbound tourists and thus weakness of the domestic tourism market. It is, therefore, suggested that to ensure the stable and rapid growth of tourism, the government shall further enhance its tourism marketing towards Hong Kong, Macao and Taiwan markets, encourage tourism enterprises at all levels to combat the crisis through joint efforts and urge leading tourist agencies to run their business internationally, thus mitigating the adverse effects of the financial crisis on the industry.