从汶川地震看我国大众媒介与国家形象传播

Regarding the Public Media and Nation Image Broadcasting from the View of the Wenchuan Earthquake

国家形象直接影响一个国家在国际社会的地位和影响力,传播良好的国家形象对任何一个国家来说都有着重要意义。信息时代,大众媒介在传播和塑造国家形象方面发挥着重要作用,尤其是对灾难的报道。本文从大众媒介和国家形象传播之间关系的角度,分析了大众媒介在5月汶川地震的灾难报道中对中国国家政府形象、领导人形象和民众形象等的传播,进而深化大众媒介对于传播中国完整的国家形象的意义。

Nation image influences the position and force of a country in international affairs directly. It is meaningful for any countries to broadcast a sound nation image. Public media plays an important role in broadcasting and creating nation image in the information age, especially for the reports on disasters, it is even a challenge for public media on how to broadcast nation image. From the point of the relationship between public media and the broadcasting of nation image, the paper analyses the image broadcast of Chinese government, leaders, and civilians in disaster reports on Wenchuan earthquake in May, 2008, and the meaning of strengthening the broadcasting of Chinese complete nation image by public media.