谈文学作品在旅游开发中的应用——以广东万绿湖镜花缘景区的开发为例

Applications of Literary Work in Tourism Development

本文以广东万绿湖镜花缘景区成功运用中国古代十大名著《镜花缘》实施旅游开发为例,以体验经济理论为基础,论述了文学作品在旅游开发中对实施旅游景区规划、景观建设、文化开发和民俗氛围营造的指导作用,并提出了文学作品在旅游景区开发后的宣传营销、导游服务和消费体验中的效应。

This papar takes the Jing Hua Yuan scenic area as an example, which succeeded in applying Jing Hua Yuan as one of ten classical famous Chinese works in traveling development. Through experience economic theory＇s support, we elaborate literary work＇s instruction function in the tourist scenic zone plan, the landscape construction, cultural development and the folk custom atmosphere building, meanwhile elaborate the literary work＇s effects in marketing, the tour guide service and the consume experience after tourist scenic zone development.