自我概念对手机造型风格偏好影响的性别差异研究

Gender Differences Research of the Influence of Self-Concept On Form Style Preferences of Cellular Phone

文章首先就自我概念与产品造型风格的一致性对造型风格偏好的影响进行了实证研究。发现自我概念与产品造型风格的一致性程度对其造型偏好具有积极的影响,理想自我概念影响要大于真实自我概念,而且该结论在女生身上表现得较男生更为显著,在此基础上文章进一步研究了性别对造型风格偏好的具体差异。该研究是自我概念理论在产品形象领域的新应用,对产品生产企业在产品设计决策方面提供了重要实践依据,尤其在针对不同性别人群的产品规划方面。

This article made a demonstration study of the influence of the coherence of self-concept and product form style on form style preferences. We found that the coherence degree of self- concept and product form style had an active influence on form preferences and the desired self had a stronger influence than the actual self. Furthermore, these two conclusions are more appropriate to the females. Then we studied detailed sex differences of form style preferences. This study is a new application of the theory of self-concept to the field of product image and it provides product corporations with many practice evidences for decision of product design, particularly in programming different products for men and women.