体育用品英语广告的特点以及翻译策略

The Characteristics of Sports Products English Advertising and Its Translation Strategies

作为英语广告主要载体之一的体育广告英语除了在努力体现有帮助消费者认识体育产品和商品的作用外,还有诱发消费者感情,引起购买欲望、促进消费行动的心理功能,在留给消费者以美感享受的美学功能的过程中,逐渐形成了自己鲜明的特点。这些特点的掌握有利于提高对英语应用文体的理解能力及对广告英语的欣赏水平。

The advertisement is a very important way to express information to public. It can not only help people to understand some knowledge of the sports products, but also attract people＇s greater desire to buy the P roducts, improve the trade and leave a beautiful impression on the people. So it has its obvious characteristics in these functions. Above all, we wish all of you to have a better understanding about the characteristics of English advertisements after you have read our introduction about it. This essay mainly deals with the characteristics of English Advertising of sports products, and its translation strategies.