我国食用菌行业的网络销售研究

Study on E-marketing of Fungus Industry in China

我国为食用菌生产大国,年产量占世界总产量的1/2以上,然而国内需求量严重不足。通过对我国食用菌产量、消费量以及国内传统销售渠道进行分析,提出了针对食用菌B2B和C2C两种业务的网络销售建议,以此来构建食用菌虚拟的销售渠道。这种渠道将增强食用菌农户与最终消费者的直接交流和交易,扩大宣传,且网络销售的价格低于传统的实体店价格,从而增加国内市场的需求,促进行业更健康地发展。

Our country was the largest producer in fungus, annual output accounted for over half of the total world output. However, consumers＇ demand was very limited in our domestic market. How to change this fact, this paper analyzed traditional marketing strategy and then suggested that we should develop some methods based on Intemet so that product＇s price was decreased and then spur demand, meanwhile mushroom industry could move forward under a healthy way.