我国旅游产业知识产权保护现状及紧迫性分析——以张家界为例

Status Quo of Intellectual Property Rights Protection of China's Tourism Industry and the Analysis of Its Urgencies ——A Case Study of Zhangjiajie

作为无形资产的知识产权在知识经济时代起着举足轻重的作用。但我国旅游业知识产权还没有健全的保护体系和完整的法律制度,相关研究也很薄弱,产生诸如市场秩序紊乱、产业创新能力弱、资源浪费等一系列问题,严重影响着旅游产业竞争能力的提升。强化旅游知识产权保护是实现我国新时期旅游发展目标、旅游产业转型升级的重要支撑条件,紧迫性非常突出。

Intellectual property fights, as an intangible asset, played an important role in the era of knowledge economy. But in our country, there was no sound intellectual property rights protection system and integrated legal system for tourism industry, and related research was also very weak. As a result, such problems as market disorders, weak industrial innovation, waste of resources were brought about, seriously affecting the promotion of competence of the tourism industry. Strengthening the protection of tourism intellectual property rights was an important supporting condition to achieve development goals in the new period, and to achieve the transferring and upgrading of tourism industries, the urgency was very prominent.