摘要
泰国广告一方面吸收了西方广告先进的制作技术,另一方面充分挖掘本民族文化与民族特性,以其独特的泰式幽默及浓厚的民族性在全球广告界形成了独树一帜的风格。
The advertisements of Thailand have absorbed both the advanced ad -technology of the West and the Thai cultural elements and fine tradition, which stand out with their Thai color and humor among the advertisements of the world.
出处
《云南师范大学学报(对外汉语教学与研究版)》
2009年第3期61-64,共4页
Journal of Yunnan Normal University(Teaching & Studying Chinese as a Foreign Language Edition)
基金
云南省教育厅哲学社会科学资助项目(07Y2065670)
关键词
多元文化
泰国广告
泰国
multi - culture
advertisements of Thailand
Thailand