物业服务企业的品牌策略

Brand strategy of property services enterprises

物业服务企业所提供的服务是没有形态的,这样业主在选择企业的时候所耗费的时间成本是巨大的,同时业主对未知的服务也感到茫然。为了争取更多的业主,物业服务企业需要先练内功,提高美誉度,树立独一无二的品牌。

The service of property services enterprises is not material.So it will take the property owners a lot of time to choose one and they will feel lost about the future service.In order to attract more owners,the property enterprises should improve their own ability and fame to set up a special brand.