基于产业集群的福建区域品牌建设初探

To Inquire on Constructing of Fujian Regional Brand Based on Industry Clusters

产业集群的迅速发展对区域经济起了积极的推动作用,而区域品牌的建设有利于更好地促进产业集群的发展,但是当前在区域品牌的建设中仍存在种种的问题与缺陷。文中结合对福建省区域品牌建设的现状和存在问题的分析,对区域品牌的建设展开初步的探讨。

The rapid development of industrial clusters has actively promoted regional economy ,and the establishment of regional brands is beneficial to promote the development of industrial clusters. However,there are still many issues and defects within the establishment of regional brands. This article analyzes the current situation and issues in the establishment of regional brand in Fujian province, and provides an initial discussion on the establishment of the regional brands.