基于价值评价的电力用户分类研究

The Research of Power Customers Classification Based on Value Assessment

本文对电力用户价值进行分析和定义,从当前市场价值、潜在市场价值、区域贡献价值三个方面,构建了电力用户评价指标体系,并从这三个维度进行聚类分析。通过熵权法确定指标权重,以减少主观赋权的不确定性。通过实证研究,将参评用户分类,根据不同类别的电力用户分别提出了营销策略。

With analysis and definition of power customer value, an evaluation index system was built on three aspects： current values, potential values and regional contribution values, and the clustering technology were used for customer clustering from these three dimensions. The Entropy method was adopted in index weights calculation to reduce the subjective uncertainty. By analyzing an example, power customer was classified and given different marketing strategies.