企业并购中目标公司的价值评估方法分析

To Analyze on Evaluating Method of the Target Company's Value in the Merging and Acquisitiring of Enterprises

企业并购是当今学术界、实业界关注的重要热点,并购重组是我国企业发展壮大的必然之路,目标企业合理的并购价格就成为提高并购成功率的关键因素。分析了现金流量法和市场价值法评估的优缺点,提出了引进实物期权的目标企业价值评估方法,以便更准确的评估目标企业价值。

In today＇s academia and the business community mergers and acquisitions are important hot spots. Merger and reorganization is an inevitable road for China＇s enterprises to grow. A key factor to improve the success rate of M ＆ A is target companies＇ reasonable price. The article analyzes the advantages and disadvantages of the traditional pricing methods. The real option value assessment methods are introduce to this article for a more accurate assessment of the target enterprise value.