国内外竞争情报研究发展综述

The Research Development of Competitive Intelligence in Inland and Abroad

竞争情报(Competitive Intelligence)是关于竞争环境监视与市场预警、竞争对手分析和竞争策略制定的信息研究,50年代初由美欧等国兴起,并在国内情报界引起高度重视的情报工作新概念,我国90年代初开始引进竞争情报。本文结合我国竞争情报研究活动的开展,介绍了国外竞争情报研究的最新动向、国内竞争情报研究的现状以及发展趋势。

The competitive intelligence is the information about competitive environment monitor and market presentiment, competitive rival analysis and competitive straegy making. It's a new information concept spring up from USA and Europe country in 50's and been paid great attentions by internal information researchers. In the beginning of 90's, China began introducing it inside. Combining the development of internal competitive intelligence research activities, the paper in-torduces the latest development of external competitive intelligence research, the current situation and future development trend of internal competitive intelligence research.