我国美容业市场分析

Analysis of China beauty culture market

在全球金融危机爆发、世界经济下滑的环境下,对我国美容业的市场状况进行了分析。指出,全球性的金融危机对中国美容业而言,既是挑战,也是机会,金融危机对我国美容行业暂时不会有太大的影响。中国的美容业只有充分发挥营销技巧和技术服务相结合的优势,为日趋多元化的消费者提供个性化的服务,才能在经济低迷的环境中生存和发展。

The market situation of Chinese beauty culture industry under the global financial crisis circumstance and the economic fluctuation were analyzed. It was pointed out that the global financial crisis is an opportunity as well as a challenge to Chinese beauty culture industry, and it will not bring great influence to Chinese beauty culture industry. Only the Chinese beauty culture industry makes full use of its advantages of combining manage skill with technique service, provides with a personal services for the consumers, it can survive and develop under the sharp fall of economic circumstance.