基于AHP法的文化旅游资源开发潜力评价——以南阳玉文化旅游资源为例

Evaluation on exploitation potential of cultural tourism resources based on AHP——A case of Nanyang jade cultural tourism resources

科学地评价文化旅游资源,是合理开发利用文化旅游资源、挖掘潜力、促进文化旅游健康发展的前提。通过建立文化旅游资源开发潜力综合评价指标体系,运用AHP法(层次分析法)对各指标进行权重赋值,并对文化旅游资源开发潜力进行模糊综合评价。以南阳玉文化旅游资源为例进行实证研究,针对南阳玉文化旅游资源开发潜力综合评价等级集中在Ⅰ、Ⅱ、Ⅲ级、资源开发空间大的特点,提出了南阳玉文化旅游开发的思路和战略性对策。

Scientific evaluation of cultural tourism resources is the precondition for reasonable cultural tourism resources exploration and utilization, which will promote the healthy development of cultural tourism. This research established an index system for evaluation on exploitation potential of cultural tourism resources, used AHP to ascertain the index weight and judged the cultural tourism resources fuzzily. Taking Nanyang jade cultural tourism resources as examples for practical study, measures and ideals were put forward to develop Nanyang jade cultural tourism based on the results of evaluation of exploitation potential of Nanyang jade cultural tourism resources.