摘要
我国高校图书馆长期以来缺乏营销观念。特别是在当前数字化发展过程中,面临着更多的挑战。高校图书馆为了更好地履行其职能和持续发展,应树立科学的营销观念并积极行动。
Our country＇s university libraries lack marketing concepts. Especially, in the process of digital development,it faces more challeges.ln order to carry out their functions and sustainable development,college libraries should build scientific marketing concepts and take active action.
出处
《企业技术开发》
2009年第2期144-145,共2页
Technological Development of Enterprise
关键词
数字化
信息
联合营销
digital
informantion
joint marketing
