摘要
分析怀化铁路总公司旅客运输市场的现状，找出了影响铁路客运份额下降的诸多不利因素。介绍了怀铁总公司开始运作的客运营销机制和将采用的营销策略。
Having Analyzed the current situation of passenger transport market of Huaihua Railway Co.,The author found out many disadvantageous factors which had had influence on the reducing of passenger transport market proportion occupied by Huaihua Railway Co..Then the author introduced the marketing mechanism which was operating now and the marketing tactics which will be adopted soon.
出处
《铁道运输与经济》
北大核心
1998年第2期22-24,共3页
Railway Transport and Economy
关键词
旅客运输
营销机制
营销策略
铁路
中国
Passenger transport,Marketing mechanism,Marketing tactics
