公交移动电视的传播效果浅析——以太原市为例

Analysis on the Transmission Effect of the Mobile Televisions on Special Public Traffic Cars——Taking Taiyuan City as the Example

从新闻学、传播效果理论、受众学、心理学等相关学科的角度,对太原市公交移动电视的传播效果(包括社会公益效果和经济效果)进行了研究,从实践情况来检验这种新型媒体是否真正起到所希望的作用,同时针对它目前存在的一些具体问题,提出改进意见。

From the angles of the journalism, communication effect theory, audient science, psychology and other relative subjects, this paper researches the transmission effect of the mobile televisions on special public traffic cars in Taiyuan City （including the social benefit and economic effect）, and from the practical situation, detects if or not this new-type media plays its designed role, and in the light of some concrete problems existing currently, puts forward some improvement suggestions.