假日调整后的旅游需求变化及旅游产品应对策略

Demand shift in travel and tour products strategy after holiday adjustment

自法定节假日调整以来,三大长假变为"两长五小"的新模式。假日模式的调整使旅游消费需求倾向于短线就近出游、追求多元化的出游方式和选择更丰富的旅游产品,旅游产品的设计应根据旅游消费需求的变化,在线路比例、产品结构、出游方式、文化内涵等层面体现创新思路。

Since the adjustment of legal holidays, the old mode of three long holidays has changed into a new mode of ＂two long holidays and five short holidays＂. Because of the change, tourists tend to choose such patterns as travelling to the nearby destinations, diversifying travel and more abundant tourism products. Tourism products should be designed in accordance with the changes in consumer demand, showing innovative ideas in product lines, product structure, travel patterns, and cultural assumptions.