网络营销与社会营销策略组合的整合模型

A model integrating network marketing and social marketing strategies

随着现代化信息技术的发展,网络营销作为一种全新的营销方式正在扮演着越来越重要的角色。本文利用网络营销的优势,将其与社会营销策略组合进行整合,构建新的社会营销策略组合模型,并应用于实际案例。

With the development of modem information technology, network marketing, as a new marketing approach, is playing an increasingly important role. In this paper, the advantages of network marketing are combined with social marketing strategy for integration construction of a new model of social marketing strategy and are applied to the actual cases