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面向顾客满意策略的房地产生产模式研究

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摘要 顾客满意策略是一种新型企业理念,这种理念从房地产企业的生产流程入手,研究如何建立适应CS策略的房地产企业生产模式。顾客对房地产存在两种主要需求——工期和成本,可以根据建设—库存、装修—订购、结构—装修—订购、设计—订购四种生产模式确定有效的组合,以实现生产过程的多样性与顾客要求的一致。
作者 郭晓男 冯琦
出处 《学习与探索》 CSSCI 北大核心 2009年第3期137-139,共3页 Study & Exploration
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