新闻传播活动中的道德冲突与伦理救治

The moral conflicts and ethical rescues in the activities of journalism and media

新闻传播的实质是价值选择的过程,即对事实进行选择后予以报道的行为,这种选择使媒体和传播者时时处于一种道德冲突的境遇。造成这种情形的主要原因是传播者介于商业和专业之间的双重属性,良好制度的缺失与体制重构的滞后,新闻传播呈现的多样性、多渠道性和传播者责任与自律意识的缺失。其伦理救治的途径是树立"合乎伦理的新闻事业是更好的新闻事业"的理念,弘扬受众意识,对受众要有最诚挚的道德责任感,遵循新闻媒体的规律,实现社会效益与经济效益协同发展,加强新闻道德法制化建设以及新闻自律意识,摒弃新闻低俗,守住自己捍卫社会良知的道德底线。

The nature of journalism is a process of selection of values, for facts have to be selected before broadcasting. This leads to a moral conflict for the media and journalists due to the duality of commerce and specialty. Moreover, the backwardness and deficiency of the system, lack of diversity and selfdisciplinary awareness all function. On the basis of the conflicts, the logical journalism is assumed to possess the sense of moral responsibility, follow the proper way of journalism, help with social and economic development, and do away with the degenerated news.