安徽茶叶出口的问题与对策

Problems in the Export of Tea Products in Anhui and the Corresponding Solutions

茶叶是安徽具国际竞争力的农产品,近年出口的数量和金额下降,主要受绿色壁垒、国际竞争与生产、经营方式落后等因素制约。安徽茶叶出口,政府部门要积极引导,使茶业向产业化发展;充分发挥茶业协会的双向服务作用;实施品牌战略,搞好市场营销,提高名优茶市场竞争力;提高茶叶品质,积极应对绿色壁垒;以文养商,以文促商。

Anhui tea is a kind of agricultural product with highly competitive ability around the world. But in recent years, being restricted by green barrier, international competition and lagging means of tea producing and tea marketing , Anhui tea export quantity and earnings dropped. There are several countermeasures analysed to promote Anhui tea ex- port. Relating government departments should guide ectively and push the tea business to develop in a way of industrializa- tion-oriented. The tea association should fully play the role of two-way service. The business brand strategy should be performed to promote tea marketing, so as to advance market competitive ability of the famous and excellent tea. The tea quality should be promoted to deal with the green barrier actively. Chinese traditional culture can also be used to support and develop the tea business.