旅游地复兴的第二曲线理论及其路径

RESEARCHS ON TOURISM AREA REJUVENATION AND PATHS BASING ON 2ND CURVE THEORY

以旅游地复兴为研究基点,从国内外旅游地复兴理论研究回顾出发,将第二曲线理论引入到旅游地复兴理论研究之中,从第二曲线在旅游地复兴中的生长条件、拐点判断、跃入时机等问题出发,提出了旅游地第二曲线的三种表现形态,并探讨了主要的旅游地第二曲线产生模式,最后以浙江瑶琳仙境旅游地作为实证分析了第二曲线形态、生长动力,并为该旅游区未来的发展趋势作出了判断。文章丰富了旅游地生命周期及旅游地复兴理论研究,不仅对完善旅游学科的理论体系有价值,而且对指导我国旅游地转型升级有极强的现实意义。

The tourism area lifecycle （TALC） model constructed by Butler （1980） describes the tourism area development as six stages： exploration stage, involvement stage, development stage, consolidation stage, stagnation stage, decline （first part of stage six）, rejuvenation （second part of stage six）. In short, during the final stage the cycle can begin again or permanent decline can set in. Realistically, an outcome anywhere between these two extremes is possible as new efforts may not be totally successful, or the decline may not be totally irrevocable or precipitous. This article puts forward 2nd curve theory into tourism destination life cycle, which makes this theory perfect and increases the practise-guide significance.This paper creatively puts forth three 2nd curve types of tourism destion from the different time of the 2nd curve showed and raised three main paths to creative 2nd curve. At last, this paper takes Yaolin Scene as a example to elaborate the 2nd curve types and producing paths.