2008年我国公共关系专业教育与学术研究报告

Report of 2008 Public Relationship Academic Research

本文是对2008年我国公共关系专业教育与公共关系学术研究这两部分内容进行综合性梳理的概述。2008年国内设置公关本科专业的高校已有14所,设置公关硕士学位点的高校已达18所,设置公关博士学位点的高校也有5所;而2008年国内出版的公关著作超过86部,发表的公关论文多达490多篇。危机公关、企业公关、政府公关、媒体公关、高校公关、奥运公关、司法公关、赈灾公关、图书馆公关等是2008年公关学术研究领域所关注的9大主题。

This paper is focusing on the general summary of China＇s public relations education and research areas. In 2008, 14 universities have set up the public relations undergraduate program, and the number for the graduate program has reached to 18 and 5 for graduate and doctor degrees respectively. During last year, the relative publishes have exceeded 86, the published paper and essay are over 490. Sensitive public relations, industrial public relations, governmental public relations, media public relations, Olympic public relations, judicial public relations, and charity ＆ donation public relations become the main nine topics in the public relations research area of year 2008.