摘要
3G时代是分众传播的时代,是创意传播的时代。与传统广告相比,3G时代手机广告具有许多无与伦比的优势。3G时代手机广告具有更强的伴随性、精准性、互动性以及更高的关注度。借助3G技术,手机广告可以充分运用数据库信息,在"拉动"中实现移动营销服务。
Fragmentation and creativity communication is the mainstream in the 3G era. The MP ad has more superiorities than the traditional ad in the accompany, precision, interactivity and attention. By 3G technology, MP ad can do mobile marketing using the database to pull the consumers.
出处
《中国广告》
2009年第6期129-132,共4页
China Advertising
