摘要
本文的最大亮点是绘制了《消费者与品牌关系》表和《整合图》,明确了整合营销传播的首要问题是"整合什么",整合营销传播的关键问题是"如何整合",并对具体整合什么进行了概括。
The article focuses on both the relationship between consumer and brand and integration chart. It points out what and how to integrate. And the author gives us the integration principle.
出处
《中国广告》
2009年第6期133-135,共3页
China Advertising
