论开平碉楼旅游国际市场的开发

On Developing the Kaiping Diaolou's International Tourism Market

"开平碉楼与村落"已成为世界文化遗产,然其旅游市场尤其是国际市场的开发尚处于起步阶段。运用SWOT分析法可以清醒认识其开发之优势、劣势和机会、威胁,然后采取通过多种渠道筹集开发资金、加快旅游基础设施建设、重视国际旅游人才培养等策略,便可以逐步开发其旅游国际市场。

The Kaiping Diaolou and Villages have become a world heritage site, yet its tourism market, particularly its international market, is still at an embryonic stage. An analysis by means of SWOT can gain insights into its strengths, weaknesses, opportunities and threats. Its international tourism market can gradually he developed by raising development funds through various channels, speeding up its building of its infrastructure, and training international tourism talent.