摘要
体育大众传播是和现代体育共同成长起来的,它们是互相依存、共同促进的关系,随着经济大潮的涌动,体育大众传播出现了以过度娱乐化为代表的异化现象,从而对现代体育的发展产生了巨大的影响,现代体育发展中也随之出现了诸多异化现象,偏离了基本的体育精神,阻碍了现代体育的健康发展。
PE public communication and modem PE grow up together, they are interdependent and promoting each other. With the development of economic, PE public communication has appear to excessive entertainment, which has brought enormous impact to development of modem sports,lead to the dissimilation of PE, deviated from the basic spirit of the sport and impeded the healthy development of modem PE.
出处
《浙江体育科学》
2009年第3期8-10,共3页
Zhejiang Sport Science
关键词
体育大众传播
体育传媒
现代体育
娱乐化
异化
PE public communication
sports media
modem PE
entertainment
dissimilation