广东部分中等城市居民体育消费现状及其影响因素分析

Research on the Sports Expense of the Residents in Medium-Sized Cities in Guangdongand the Influencing Factors

运用文献资料、问卷调查和数理统计法,就广东潮汕三市居民体育消费现状和影响因素进行调查。结果表明:体育消费已成潮汕三市大多数居民家庭和个人生活消费中的一部分,但相对于经济发达地区,总体消费水平偏低。无时间消费、本人经济问题、消费品缺乏选择以及体育消费观念问题是影响潮汕三市居民体育消费的主要因素。在此基础上提出一些建议,为提高体育消费水平提供参考。

By literature review, questionnaire and statistic method, the author investigates the present condition of sports expense by the residents in Chaozhou, Shantou and Jieyang cities in Guangdong and the influencing factors. Results show： sports expense has become part of living expense by most residents in these cities; however, the total sports expense is lower than that in the developed areas. Lack of spare time, income, lack of selection to the consumer goods, and the idea of sports expense are the main factors which affect the sports expense of the residents in Chaozhou, Shantou and Jieyang cities. Then the author makes some suggestions which supply references for the improvement of sports expense.