摘要
广告已成为现代生活不可缺少的一部分,是现代企业经营的有力武器。作为英语广告主要载体的广告英语是一种专门用途英语。广告英语的词汇特点、语法特点形成了广告英语的语言特点。
Advertisement has become an essential part of modern life and is used as a powerful weapon in business nowadays. As the main medium of English advertisement, advertisement English is a special type of English. Its lexieal and grammatical characteristics form its linguistic characteristics.
出处
《安徽工业大学学报（社会科学版）》
2009年第1期97-98,共2页
Journal of Anhui University of Technology：Social Sciences
关键词
广告英语
语言特点
词汇特点
语法特点
advertisement English
linguistic characteristics
lexical characteristics
grammatical characteristics
