现代媒体的消费主义文化建构

On the Construction of Consumerist Culture in Modern Media

消费主义文化兴起于20世纪20、30年代,二次大战以后在西方资本主义国家迅速得以蔓延,以对物品的绝对占有和追求享乐主义为特征。消费主义文化不仅是资本主义从生产型社会向消费型社会转型时期的一种影响深远的经济与社会文化现象,而且还是现代媒体变革与媒体社会文化建构功能和作用不断得到加强的结果。目前中国正处在现代化转型的关键时期,不仅经济、社会的现代化进程突飞猛进,而且新闻传播事业日新月异,现代媒体的传播建构功能与作用不断得到加强;与此同时,追求物质享受和享乐主义的消费主义思潮也大有蔓延之势,因此对现代媒体的消费主义文化传播与建构问题的关注和思考,将具有特殊的理论和现实意义。

Consumerist culture, which sprung up in the 1920s and 1930s and was spread quickly among the western world after World War Two, is characterized by absolute possession of property, and pursuit for hedonism. It was not only an economic, social and cultural phenomenon with far-reaching influence during the transitional period of capitalism from productivity societies to consumer societies, but also was a result of modern media reformation and the enhancing of the functions of social cultural construction of the media. Presently China is at a critical stage of modernization, and with the quick pace of economic and social modernization and the rapid development of journalism and communication, the communication and construction functions of China＇s modern media has been continuously enhanced. Meanwhile, consumerist thinking which values material enjoyment and hedonism is gradually spreading, therefore concern and con- templation over the publicizing and construction of consumerist culture in modern media are of special theo-retical and practical meaning.