摘要
在全球金融危机的肆虐下，IBM是这场风暴中的幸运儿。2008年，IBM营收达1036亿美元，税前利润达167亿美元。从其营业收入结构看，硬件部门的收入下降，软件和服务部门的利润增长最大，增幅分别超过11％和9％。IBM从2001年开始战略转型，向服务领域、新兴市场和全球整合能力方向转变。
' At the time of crisis,it is important to cut down on your costs or even workforce for survival,but doing this is just correcting old ideas instead of developing innovative ones',said DC Chien,CEO of IBM Greater China,'We need to change our mind and focus more on innovation.' As the global financial crisis ravages,the service business has become a pro fit driver of the IT industry and IBM is one of the bene ficiaries.In 2008,IBM's revenue reached USD103.6 billion and its pre-tax profit amounted to USD16.7 billion while it posted a net profit of USD4.4 billion for Quarter 4 of 2008.Its revenue structure shows that the revenue from its hardware business is decreasing while the greatest profit growth comes from its software and service businesses.
出处
《经理人》
2009年第6期50-52,50+18,共3页
Manager
