摘要
随着传播手段和方式不断延展,以互联网为代表的新媒体作为全新的信息传播途径和传播平台,具有形象性、广泛性、互动性等特征。在新媒体环境下,企业组织在应对危机到来时要认清事件发展趋势,对现代传播方式新的特征有客观的认识和有效地把握,不但要确立一般性危机公关策略,更要树立长久的企业公关意识,采取积极的应对策略。
The new media represented by the Internet are quite different from traditional media. Faced with crises, enterprises should be aware of the general situation as well as the characteristics of the news media, adopting sound public relations ploys so as to tide over the difficulties.
出处
《郑州大学学报（哲学社会科学版）》
CSSCI
北大核心
2009年第3期176-178,共3页
Journal of Zhengzhou University:Philosophy and Social Sciences Edition
关键词
企业
危机公关
现代传播
公共利益
enterprises
public relations in times of crises
modem media
public welfare
