物品的文化传记与消费文化研究

Objects’ Cultural Biography & Research on Consuming Culture

一件物品不仅具有使用价值和交换价值,它同时也铭刻了某种社会意义和文化价值的东西。它不仅具有经济生命,也具有社会和文化生命。我们不应当从一个物品要么是商品、要么不是商品的角度看问题,而应当把"商品化"看作一个过程,把"商品"看作"物"的一种潜能。而对物品的文化意义的探究,则是消费文化研究中的重要构成。

An object has not only the use value and exchange value, but also with some social meaning and cultural value. It has not only economic life, but social and cultural life. We are not supposed to see the question in the way that an object is or is not goods, but to see ‘commercialization’ as a process, and treat the ‘goods’ as a potential of the ‘object’. In this case, the study on the cultural meaning of an object is an important part of the study on consuming culture.