摘要
了解品牌的功力有利于品牌的创建与经营;回忆过去,中国品牌与世界品牌存在着巨大的差距;看看今天,开放后的中国品牌有了明显的进步;面向未来,探索一条中国品牌可持续发展之路才是正确的途径。
It is good for the founding and management of a brand to know its power. In the past, there was a big distance between Chinese brands and the world brands. Today, the Chinese brands in the open China has made obvious progress. In the future, it will be the right way for Chinese brands to search for a path of sustainable development.
出处
《南京艺术学院学报（美术与设计）》
北大核心
2009年第3期151-154,共4页
Journal of Nanjing Arts Institute:Fine Arts & Design
关键词
品牌的功力
中国品牌
可持续发展
途径
power of a brand
Chinese brand
Sustainable Development
path
