“东北题材”影视剧对当地旅游业发展的影响及对策研究

The Impact of "Northeast Subject" TV and Film Plays on Local Tourism Industry and the Related Countermeasures

近年来,"东北题材"影视剧在全国范围内热播。这不但推动了东北地区旅游业的发展,而且也成为一种有效的旅游宣传和促销手段,同时也取得了较好的经济效益和社会效益。通过对"东北题材"影视剧的发展现状进行概括,分析"东北题材"影视剧对当地旅游业发展的影响,有助于提出借助"东北题材"影视剧发展旅游业的对策。

In recent years, ＂Northeast subject＂ TV and film plays become very popular nationwide, this has stimulated a rapid growth in the Northeast Tourism industry and gradually become an effective measure for advertising and promoting. Meanwhile, they also bring in better benefits economically and socially. In this essay, the situations and developments of ＂Northeast subject＂ TV and film plays will be summarized in the begin- ning, following by that, a further analysis will focus on how it exerts the influence on the development of local Tourism Industry, and the countermeasures and strategy on how to make a appropriate use of ＂Northeast subject＂ TV and film plays （to develop local travel industry） will be brought forth in the end.