现代休闲农业园提升规划探讨——以杨墩休闲农庄为例

Discussion on the Promotion Planning of Modern Leisure Agriculture Park

随着休闲农业的发展,各地休闲农业园面临新的问题,提升规划已提上日程。杨墩休闲农庄是一个典型的休闲农业园,提升规划可从规划目标与原则、品牌形象策划和推广、整合提升规划特色等方面入手。

With the development of leisure agriculture, it is necessary to nmke a mere reasonable and suitable operational plan as well as business model to promote the current leisure agriculture parks which are facing new problems. Yangdun recreational grange is a typical leisure agriculture park. The pro- motion planning could start from the aspects of the planning goal and principle, the design and propaganda of the brand image, the integrity and improvement of its features.