看不见的苏宁

The Invisible Suning Applicance

"老二"苏宁最近终于得以翻身。以4月27日国美电器公布的2008年财报以及苏宁在两个月前公布的2008年财报来看,苏宁电器无论是销售额和利润都超过了国美电器:苏宁电器2008年销售额为499.0亿元,比国美电器的458.9亿元高出8.7%;2008年苏宁电器净利润为21.7亿元,是国美电器10.48亿元的两倍。苏宁多年来首次超过国美,夺得中国家电零售行业第一把交椅。"苏宁电器会继续稳健、高速地扩张,2009年还会新开200家店"苏宁电器董事长张近东在接受《商学院》采访时表示,"一直以来,苏宁与竞争对手拼的都不是凶猛扩张。"在苏宁电器总裁孙为民那里,"效率领先"甚于"销售额"和"利润"的领先。"苏宁电器与同行之间的发展路径,差异越来越明显。大家是以不同的逻辑和方向来做的,所以结果可能也会有差异,而且这种差异会越来越明显。"孙为民这样说。苏宁电器依靠的是什么?

After a comparison study on Gome and Suning's 2008 Annual Report released on April 27 and March,2009 respectively,Suning exceeded Gome in terms of sales volume and profit. This is the first time in many years that Suning overcome Gome to become China's No.l home appliance retailer. During the interview with BMR,Zhang Jindong, Chairman of Suning said,'even from the beginning,Suning never relies on ferocious expanding.'Then,what is Suning's secret weapon?