论公益广告的公民道德教育功能

On the Public Service ADs' Function on Civic Moral Education

近年来,公益广告的公民道德教育功能的发挥逐步具备了现实必然性,但由于公益广告数量、质量以及社会团体、企业、媒体等的社会责任感和公益价值观的缺失,公益广告的公民道德教育功能发挥还处于一种自发状态。因此,必须从公益广告的数量、质量和社会团体、企业、媒体的社会责任感和公益价值观方面着手,优化公益广告的公民道德教育功能。

In recent years, the ads＇ function of civic moral education has been in a spontaneous status, because of the number of public service ads, the quality as well as social organizations, enterprises, media lack of social responsibility and public awareness. Therefore, ads＇ function of civic moral education should be made optimized from the quantity, quality, social responsibility and public awareness of social groups, enterprises and media.