会展经济的文化张力——世博会跨文化传播分析

A Study on the Intercultural Communication of World Exposition

世博会堪称人类最大的集中性跨文化交流平台。本文以文化传播的视角,结合对世博会历史的简要回顾,分析世博会中跨文化传播的表现形式、传播特点及其巨大而深远的影响,在此基础上展望上海2010年世博会的跨文化交流盛况,并提出相关建议。

The World Exposition is the largest concentrative platform for intercultural communication. Proceeding from the history of exposition and cultural communication, this article analyzes the intercultural communication of exposition in the aspects such as form, characteristic, tremendous influence. Then this paper prospects the future of Shanghai Exposition 2010 and gives some suggestions to it.