摘要
文章对传统的消费者行为范式进行了比较,总结了刺激—反映(S-R)模式、尼科西亚模式、EKB模式、霍华德—谢思模式、无决策购买模式的内容和特点。在S-R模式和无决策购买模式的基础上,结合服装的消费特点构建新的服装消费者行为模式,并在解释新模式内容的基础上对新模式进行了分析。
By comparing the traditional paradigm of consumer behavior, the contents and characteristics of S-R mode, Nicosia mode, EKB mode, Howard sheth mode, purchase without decision mode were generalized. On the basis of S-R mode and purchase without decision mode, the new clothing consumer behavior mode was construct combined with the clothing consuming characteristics. This kind of new mode was interpreted and analyzed as well.
出处
《山东纺织科技》
2009年第3期41-44,共4页
Shandong Textile Science & Technology
关键词
服装
消费者行为
研究范式
模式
clothing
consumer behavior
research paradigm
mode
