当前客车企业营销管理需实现6大转变

Six Significant Changes should be Done in Need of Bus and Coach Marketing Management

在当今企业经营过程中，营销管理对谁来说都并不陌生，因为在市场经济日益深入发展的今天，大多数市场已经完全成为买方市场，企业想要从众多的竞争对手中脱颖而出，就必须在某一方面或几方面具有自己的特色，形成差异化，营销管理也不例外。针对客车行业的营销管理现状，笔者认为客车企业营销管理需实现6大转变。

Based on his years＇ practices in marketing management, the author pointed out that bus and coach corporations should in the first place achieve the six significant changes so as to realizing the differentiation in marketing management efforts, which would possibly resulted in making the company standing out from a variety of competitors in today＇s throat-cutting competition of bus and coach industry.