金融危机环境下客车企业要坚持正确的品牌营销策略

Correct Brand Marketing Strategy is Extremely Important

2009年经济环境错综复杂，客车业出现了前所未有的大萧条，主流企业的销售业绩出现较大下滑，二、三线企业更是步履蹒跚。我们通常讲“危机”就是危中寻机，于无路处辟蹊径，为了实现这一美好愿望，我们需要制订正确的策略。

Since the beginning of 2009, bus and coach industry has been fallen into agreat depression than ever. Facing the financial crisis, different corporations had different brand marketing strategies anti market-performances. The author brought forward his warning that the more crisis is getting worse, the more determined a company should be in taking the correct brand marketing strategy.