我国移动商务的商业模式探析

Study on the Business Mode of M-Commerce in China

从优势、劣势、机会、威胁四个方面分析了我国现有的移动商务商业模式的发展情况,总结出移动商务商业模式的优化原则和未来的发展趋势,并提出了一些可供借鉴的理论指导。

In this paper, the author makes an analysis of current development of business mode of M-commerce in China from four aspects, namely strengths, weaknesses, opportunities and threat. Besides, the author concluded the optimization principle of the M-Commerce business modes and the development trends of the M-Commerce and gave some theoretical guidance to Chinese enterprises.