品牌认证过程中的多方博弈分析

ANALYSIS OF MULTILATERAL GAME DURING BRAND AUTHENTICATION

品牌认证是指企业为实现营销目标,由第三方依据程序对产品过程或服务符合规定要求给予书面保证的一种的活动。在我国市场经济条件下,品牌认证涉及政府、厂商、消费者三者,这三者是对立统一的关系,既有抗争也有合作。他们进行着一系列的博弈,经济主体在对方策略选择后而选择自己的战略,做出最优决策。

The brand authentication involves the government, the manufacturcrand the consumer, and these three ,which not only have the resistance also have the cooperation, are the unification of opposite relations, They arc carrying on a series of gambling, the economic subject chooses own after the opposite chooses strategy to make the most superior decision.