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一个基于行为主体的在线信任形成机理模型 被引量：3

A Behavior Subjects Based Online Trust Formation Model
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摘要 消费者在线信任被视为B2C电子商务成功的必备条件,并得到很多学者的关注。但由于研究者的研究视角和关注焦点的不同,导致了目前在线信任理解上的复杂和混乱。本文在梳理各个学科对信任的定义和理解的基础上,识别出在线交易环境中的行为主体,通过文献回顾整理出各信任行为主体的信任属性,最后提出了一个在线信任形成模型。 Consumer online trust is widely heralded as an essential element for the success of B2C electronic commerce, and it has been investigated by many researchers recent years. But the understanding of online trust is still confused and clouded by the numerous definitions and points of view held across multiple disciplines. By reviewing different trust definitions in multiple disciplines, we identified trust behavioral actors in online transaction environment. Then we figured out attributes of different trust behavior subjects by literature reviewing and bring them together in a muhi-dimensional trust formation model.
作者 王全胜 吴凡
机构地区 南京大学商学院
出处 《技术经济与管理研究》 北大核心 2009年第3期51-53,共3页 Journal of Technical Economics & Management
关键词 电子商务 B2C 行为主体 在线信任 E-Business B2C Behavioral Actors Online Trust
分类号 F724.6 [经济管理—产业经济]
  • 相关文献

参考文献9

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  • 2Chang, M.K., Cheung, W., and Lai, V.S. Literature Derived Reference Models for the Adoption of Online Shopping[J]. Information&Management, 2005,42(4) : 543-559.
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  • 4Kim, D.J., Song, Y.I., Braynov S.B. A Multidimensional Trust Formation Model in B-to-C E-Commerce:A Conceptual Framework and Content Analyses of Academia/Practitioner Perspectives[J]. Decision Support Systems,2005,40(2) : 143 - 165.
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二级参考文献4

  • 1Cheung, C.M.K. and Lee, M.K.O. (2001). Trust in Internet Shopping: Instrument development and validation through classical and modern approaches(J), Journal of Global Information Management 9(3): 23-35.
  • 2Borchers, S.A. (2001). Trust in Internet Shopping: A Test of a Measurement Instrument, in Proceedings of the Association for Information Systems (Atlanta, GA, 2001), http://www.kettering.edu/-aborcher/articles/trustt573.doc (accessed 10th August 2006).
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  • 4Ainin Sulaiman; Suhana Mohezar ; Ahmad Rasheed A Trust Model for E-Commerce in Pakistan: An Empirical Research (J) .Asian Journal of Information Technology 6 (2): 192-199, 2007.

共引文献2

同被引文献34

  • 1温忠麟,张雷,侯杰泰,刘红云.中介效应检验程序及其应用[J].心理学报,2004,36(5):614-620. 被引量：7704
  • 2吴少微.消费者在线信任的影响因素分析[J].经济论坛,2006(23):43-46. 被引量：7
  • 3郭维哲,方聪方.学校组织公平对教师组织公民行为影响之研究-以信任和承诺为中间变项[c].第四届台湾博士生教育行政学术论文研讨会论文集,2005:133-164.
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  • 7黄忠孝.组织承诺与工作满意关系之研究-以传统产业为例[D].长荣大学经营管理研究所硕士论文,2007.
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  • 10Meyer J P, Allen N J. Commitment in the workplace: theory, research and application, Thousand Oaks, CA: Sge.

引证文献3

二级引证文献5

技术经济与管理研究
2009年 第3期

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