浅议大型体育赛事对于地区品牌打造的意义

The Significance of Large-scale Sports Competitions for the Creation of Regional Brand

以贵州省黔西南州召开的第一届全国山地运动会为切入点,就全国山地运动会召开给黔西南州带来的巨大社会效应和经济效应进行了论述。结果表明,大型体育赛事的举办对于打造地区品牌和促进地区经济、社会、文化的良性发展起到了积极的作用。从更深的意义上来说,黔西南州举办此次赛事为西部地区的中型城市打造地区品牌提供了一种有益的借鉴。

The present paper takes the First National Mountain Games held in Southwestern Autonomous Prefecture of Guizhou as the background, and talks about its tremendous social and economical effects on that area in Guizhou. The result is that large -scale sports meet can play an active role in creating regional fame and promoting positive economic, social and cultural development in that area. In a deeper sense, this sports meet held in Southwestern Autonomous Prefecture of Guizhou has provided a helpful example for the medium -sized cities in the West to follow, if they hope to raise their regional popularity.