摘要
通过分析东营市城市户外广告存在的主要问题,针对东营市的实际情况提出了城市户外广告规划的原则和方法,以期促进户外广告行业的发展,同时也能在提升城市的整体形象、强化景观功能和谋求未来更大的经济、社会发展方面提供支持和动力,创造双赢和多赢局面。
The paper analyzes Dongying city open air advertise, the existent key problem, aiming at the actual circumstance of Dongying city, puts forward the city the outdoor advertisement the programming principle and method, to promote outdoor advertisement profession development, also can promote the image of whole city, enhance the landscape function and seek and larger economy in the future, society development aspect provides support and motive, create the double win and win situation more.
出处
《山西建筑》
2009年第18期44-45,共2页
Shanxi Architecture
关键词
户外广告
广告规划
规划原则
方法
open air advertises, advertisement programming, programming principle, method
